The lipstick is naturally called ‘Trust’ and was created by Alder so she could somehow give back to the trust that helped build her career – oh, and did I mention the lippy comes in a shade of true red – the perfect combination of sexy and sophisticated.
“I love the power of the colour red – no other shade has such an impact” says Alder, “I call it a not-so-secret weapon.”
According to beauticians and fashionistas, a tube of red lipstick is as essential to a girl's make-up bag as the classic Little Black Dress is to her wardrobe. And with all proceeds going to a very worthy cause, this is one stick of gloss that us girls surely cannot do without.
In her time Alder has painted the faces of Kylie Minogue, Debbie Harry and even Anna Friel, but continues to thank the help of the Prince’s Trust for her success.
“I am so thankful for their support and look forward to finally giving something back” she says.
The ad-shoot for Alders trusty lippy included actress Kara Tointon, who couldn't resist smearing on some scarlet and puckering up as she joined forces with The Prince's Trust to launch a lipstick to raise money for the charity.
Kara was among a host of celebrities who have lent themselves - and their lips - to the charity for the lipstick.
Kiss-Kiss-singer Holly Vallance, chart star Katy B, presenter Jenni Falconor and model Tolula Adeyemi were also happy to get lippied-up for the star-studded photoshoot to promote it.
Top row from left to right: Holly Vallance, Katy B, Bottom row from left to right: Tolula Adeyemi and Jenni Falconor.
Even the boys got in on the act – designer for our legs Henry Holland and celebrity hairdresser James Brown are among the famous faces.
From left to right: Henry Holland & James Brown.
All profits go to Prince's Trust, the charity set up to help young people get a better start in life. There are more than one million young people in the UK not in education, employment or training. The Prince's Trust focuses its efforts on those people who need help the most.
They give practical and financial support, developing key workplace skills such as confidence and motivation. They work with 14 to 30-year-olds who have struggled at school, have been in care, are long-term unemployed or have been in trouble with the law. So far they have helped more than 600,000 young people since 1976 and support 100 more each working day. More than three in four young people Princes Trust helped last year moved into work, education or training.
Were being urged to forget the LBD, it's all about the LRL - little red lipstick. Trust is a classic must-have for any make-up bag.
So-I suggest getting your hands on one fast, as they’re sure to be the month’s hottest beauty buy!
-ZB
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